The mobile world moves at a breakneck pace, and it's difficult to keep
up--even without the technical
jargon most industry insiders throw
around. And they do love to toss those terms about. 
This week,
I continue with the techno-babble trend with a few more network terms for 4G.
(Who doesn't love
those?)
So for some light reading, here are a
few terms telecom Normal the north
face sale experts throw around with the assumption
that
everyone understands them.
TD-LTE: Just when you thought
there possibly couldn't be anymore 4G terms, Clearwire pops up and decides to
switch to a technology that hasn't gotten a lot of attention in the
past. The TD stands for time division,
making an increasingly complex
alphabet soup of a name--all for one network technology.
At the risk of
complicating an already befuddling subject, there are currently two types of
LTE. The one
that Verizon has been bragging about is a flavor called
frequency division multiplexing, or FD-LTE. The
technology uses two
different pieces of spectrum, which act like separate pipes, to send and receive
data.
north
face fleece piece of spectrum into different time slots to
dynamically
assign what piece of data gets sent and what gets received.
The only risk is if the TD-LTE network gets
loaded, there's a higher
risk of interference.
The marketing folks at Verizon wisely chose to
skip these details because, in reality, no one but a few
engineers
really care.
Clearwire was quick to establish some legitimacy for the
technology, noting that China Mobile and its more
than 600 million
subscribers will be using the standard, as will Japan's Softbank. That gives the
vendors a
ton of reasons to look at this technology.
LTE-Advanced: Clearwire also touted the network as LTE-Advanced ready.
So what's this mystery third
standard? It's what LTE will eventually
grow into, hopefully clearing up a lot the jargon. LTE-Advanced was
one
of the original standards that the International Telecommunications Union
designated as true 4G, before
broadening the definition to include the
other flavors.
The ITU specified that LTE-Advanced would offer speeds of
100 megabits per second when the device is moving
north face
jackets for mens Verizon's LTE network, and a 1-gigabit per second
connection when stationary or moving slowly.
But if LTE-Advanced
is considered 4G, what are the marketing executives at the telcos going to call
their
upgraded networks? 4.5G? 5G?
MVNO: An acronym for mobile
virtual network operator. It's an uber-complicated title for a company that
buys wireless capacity and service on a wholesale basis, and resells it
to consumers. The most notable MVNO
was Virgin Mobile, before Sprint
Nextel scooped up the company to augment its own prepaid business.
TracFone
remains the largest MVNO, buying capacity from several of the major wireless
carriers and selling
prepaid service through a variety of retail
outlets, from Wal-Mart to local convenience stores.
MVNOs rose to
prominence a few years ago, but are known more for their failures than
successes. Sean "P.
Diddy" Combs even stood on stage at a wireless
conference more than six years ago and proclaimed, "I am an
MVNO." I'm
not sure even if he knew what he was talking about, since the P. Diddy cell
phone service never
emerged.
While TracFone and Virgin Mobile
sold prepaid service and lured in low-end users, companies such as ESPN
and Walt Disney took a crack at attracting high-end ones. Both used
Sprint's network to sell their own
branded service. But they, along with
many others, including Amped and Qwest, ended up folding their
wireless
business as they quickly realized their services weren't different enough from
the carriers to
justify a premium price tag.
Still, Sprint hopes
to revive interest in MVNOs by offering 4G services on a wholesale basis.
Seasonality: The term refers to normal ups and downs that businesses
encounter at certain times in the
north face
fleece quarter is typically weak because a lot of college
students are disconnecting their service before heading home for the
summer.
The prepaid companies, for example, all reported disappointing
results. They largely blamed seasonal
pressures, since the second
quarter is often a letdown after a strong first three months of the year.
So it's also a convenient excuse companies can hide behind if their
results are disappointing.
Embargo: This is a reference to the potential
ban on the importation of foreign products into the U.S., a
punishment
that can be handed out by the U.S. International Trade Commission. It's
particularly relevant
now because EVERY technology company is suing
EVERY OTHER technology company.
For example, Apple and Samsung have a
pending dispute with the ITC. The ITC said on Tuesday that its
members
have voted to begin an investigation on Apple's behalf to look at whether
Samsung infringes on its
intellectual property, just the latest in a
long-running soap opera.
Companies like using the ITC because the threat
of an embargo immediately gets both parties back to the
bargaining
table. No ban has ever been enforced on a technology company; all disputes have
been resolved
before it gets to that point.
Still, the ITC has
increasingly become another battlefield for tech companies to work out their
rivalries.
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